Datenschutzbestimmungen
1. Allgemeine Bestimmungen
Diese Datenschutzerklärung beschreibt, wie, warum und in welchem Umfang personenbezogene Daten von PDF Tools AG, Brown-Boveri-Strasse 5, 8050 Zürich, Schweiz ("PDF Tools") bearbeitet werden. PDF Tools hält sich bei der Verarbeitung personenbezogener Daten an die einschlägigen Datenschutzbestimmungen. Alle Mitarbeiter von PDF Tools sind zur Vertraulichkeit verpflichtet.
Bitte beachten Sie, dass die folgenden Informationen gelegentlich überprüft und geändert werden können. PDF Tools empfiehlt daher, diese Datenschutzerklärung regelmäßig auf Aktualisierungen hin zu überprüfen.
2. Verarbeitung von personenbezogenen Daten
Sobald Sie mit PDF Tools Kontakt aufnehmen, werden persönliche Daten von Ihnen erhoben und verarbeitet.
2.1 Bewertung und Vertragsabschluss / Nutzerverwaltung und Zahlungen
Die folgenden personenbezogenen Daten werden erhoben, wenn Sie einen Vertrag mit PDF Tools abschließen oder sich bei My PDF Tools registrieren (https://www.pdf-tools.com/en/mypdftools/"My PDF Tools"), um eine Testversion eines Produkts zu evaluieren: Vorname, Nachname, Firmenname, geschäftliche E-Mail-Adresse, geschäftliche Rolle, Postanschrift, Telefonnummer, Stadt, Land, Sprache und (falls Sie sich für "My PDF Tools" registrieren) IP-Adresse. Darüber hinaus werden zum Zwecke der Vertragserfüllung folgende Daten erhoben und verarbeitet: Vertragsdaten (Datum, Inhalt, Laufzeit), Interaktionsdaten und Daten über Kundenwünsche.
PDF Tools verarbeitet diese persönlichen Daten, um Angebote zu erstellen, einen Vertrag zu erfüllen und für Marketingzwecke, wie in Abschnitt 2.3 beschrieben. Besteht keine Geschäftsbeziehung mehr zwischen PDF Tools und dem Kunden, werden die Personendaten gelöscht oder anonymisiert, es sei denn, PDF Tools unterliegt einer gesetzlichen Aufbewahrungspflicht. Wenn die Europäische Datenschutzgrundverordnung ("DSGVO") Anwendung findet, sind die relevanten Rechtsgrundlagen wie folgt: Artikel 6 Absatz 1 Buchstabe b (Erfüllung eines Vertrags bei der Registrierung für My PDF Tools), Artikel 6 Absatz 1 Buchstabe b (Erfüllung eines Vertrags) und Artikel 6 Absatz 1 Buchstabe c (Erfüllung einer rechtlichen Verpflichtung) der Datenschutz-Grundverordnung.
Im Zusammenhang mit Benutzern und Kunden bearbeitet PDF Tools weitere Personendaten. PDF Tools verarbeitet personenbezogene Daten zum Zweck der Kundenverwaltung, Kundenbetreuung, Auftragsverwaltung, Buchhaltung, Zahlungsabwicklung und Rechnungsstellung. PDF Tools verarbeitet zu diesen Zwecken allgemeine Identifikationsdaten (Name, Adresse, Land, Land der IP, E-Mail, E-Mail-Accounting, IP, MwSt.-Nummern, Webhooks), finanzielle Identifikationsdaten (Kredit- oder Debitkartennummern, Typ, Kartentyp, Geheimcodes, Land der Kreditkarte, PayPal-Konto, Transaktionsverlauf), Nutzungsdaten (Login, Login-Zeiten).
Wenn die DSGVO Anwendung findet, sind die relevanten Rechtsgrundlagen wie folgt: Artikel 6 (1b) (Erfüllung eines Vertrags bei der Registrierung für My PDF Tools), Artikel 6 (1)(b) (Erfüllung eines Vertrags) und Artikel 6 (1)(c) (Erfüllung einer rechtlichen Verpflichtung) der Datenschutz-Grundverordnung. In bestimmten Konstellationen werden wir die Einwilligung der betroffenen Person einholen (Artikel 6 Absatz 1 Buchstabe a) der DSGVO).
PDF Tools verwendet im Zusammenhang mit diesen Datenverarbeitungstätigkeiten Drittanwendungen der folgenden Drittanbieter:
Braintree: Braintree verarbeitet Daten, um einen Missbrauch der Kreditkarte oder der Zahlungsoption Kreditkarte frühzeitig zu erkennen und nach erfolgreicher Prüfung die vereinbarte Zahlung per Kreditkarte abzuwickeln. Braintree ist ein Unternehmen von PayPal, PayPal (Europe) S.à r.l. et Cie, S.C.A.; 22-24 Boulevard Royal; L-2449 Luxemburg. Hier finden Sie den Datenschutzhinweis von Braintree hier.
AWS: Wir nutzen die Cloud-Dienste von AWS als unsere Rechnungsdatenbank. Der Dienst wird von Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855, Luxemburg, bereitgestellt. Weitere Informationen über die Datenverarbeitung durch AWS finden Sie unter hier.
HubSpot: Wir nutzen die Dienste von HubSpot, um Ihnen Angebote zu unterbreiten und einige unserer Verträge abzuschließen. Der Dienst wird von HubSpot, Inc. mit Sitz in Dublin (European HQ), Ground Floor, Two Dockland Central Guild Street, Dublin 1, angeboten. Weitere Informationen zur Datenverarbeitung in Verbindung mit HubSpot finden Sie unter hier.
Die Übermittlung Ihrer personenbezogenen Daten an diese Dienstleister erfolgt auf der Grundlage unserer Datenverarbeitungsvereinbarung mit diesen Dienstleistern (in Verbindung mit Art. 28 der GDPR / Art. 9 des Bundesgesetzes über den Datenschutz ("DSG") oder die EU-Standardvertragsklauseln (siehe Abschnitt 4.2).
2.2 Kontaktanfragen über die Website oder per E-Mail
Bei Kontaktanfragen per E-Mail oder über das Kontaktformular auf der Website werden folgende personenbezogene Daten erhoben: Vorname, Nachname, geschäftliche E-Mail-Adresse, Telefonnummer (optional), Produkte/Dienstleistungen, die Sie interessieren, und der Inhalt Ihrer Nachricht. Außerdem wird der Zeitpunkt des Eingangs des Antrags dokumentiert.
Die Daten werden zur Bearbeitung der Kontaktanfrage und zur Pflege der Geschäftsbeziehungen gemäß Ziffer 2.1 sowie zu Marketingzwecken gemäß Ziffer 2.3 verwendet. Nach Bearbeitung der Kontaktanfrage werden die Personendaten gelöscht oder anonymisiert, es sei denn, PDF Tools unterliegt einer gesetzlichen Aufbewahrungspflicht.
In den Fällen, in denen die DSGVO Anwendung findet, sind die einschlägigen Rechtsgrundlagen Artikel 6 Absatz 1 Buchstabe b (Erfüllung eines Vertrags), unser berechtigtes Interesse, Ihre Anfrage gemäß Artikel 6 Absatz 1 Buchstabe f zu bearbeiten, und Artikel 6 Absatz 1 Buchstabe c (Erfüllung einer rechtlichen Verpflichtung).
Für die Bearbeitung von Kontaktanfragen verwenden wir ein von uns erstelltes Kontaktformular, jedoch werden die Daten, die Sie in das Kontaktformular eingeben, auch an HubSpot gesendet. Daher können Ihre Daten in einer Datenbank von HubSpot gespeichert werden, was HubSpot den Zugriff auf Ihre Daten ermöglicht, wenn dies für die Bereitstellung der Software und die Unterstützung ihrer Nutzung erforderlich ist.
Für die Bearbeitung von Supportanfragen, die von unseren Kunden gestellt werden, verwenden wir HelpSpot. HelpSpot wird betrieben von UserScape, Inc, UserScape, 2600 South Road, Ste 44-175, Poughkeepsie, NY 12601 ("HelpSpot"). Weitere Informationen zur Datenverarbeitung in Verbindung mit HelpSpot finden Sie unter hier. HelpSpot wird auf unseren eigenen Servern gehostet, aber wenn eine KI-gestützte Kundenunterstützung angeboten wird, verwendet HelpSpot ein Chat-GPT-Modell, das OpenAI Ireland Limited gehört und von ihr verwaltet wird. Ihr eingetragener Sitz befindet sich in 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Irland. Die Datenschutzbestimmungen finden Sie unter hier. Bitte setzen Sie sich mit uns in Verbindung, wenn Sie den KI-gestützten Kundendienst nicht in Anspruch nehmen möchten.
Wir können auch Thermostat-Umfragen verschicken, die HelpSpot verwaltet. Wenn ein Benutzer auf einen Thermostat-Bewertungslink in der aus HelpSpot generierten Umfrage-E-Mail klickt, sind die einzigen enthaltenen Informationen die Bewertung, auf die der Benutzer geklickt hat, und die Anfrage-ID. Die Daten werden an den Thermostat-Server gesendet, wo sie als Antwort auf eine Umfrage gespeichert werden. Der Rest der Integration erfolgt innerhalb unseres HelpSpot-Servers, z. B. die Anzeige der Ergebnisse usw. Weitere Informationen zur Datenverarbeitung in Verbindung mit HelpSpot finden Sie unter hier.
Bitte beachten Sie, dass Sie mit der Anforderung von Support bei uns zustimmen, dass i) die Entwickler von PDF Tools an der Bereitstellung von Support beteiligt sind und ii) die Dateien, die Sie uns bei der Anforderung von Support zur Verfügung stellen, von unseren Entwicklern an verschiedenen Standorten wie der Schweiz, Spanien und/oder Serbien verarbeitet werden. Unsere Entwickler können die Dateien von HelpSpot herunterladen, um Probleme zu analysieren (sowohl auf ihren lokalen Rechnern als auch online) und Regressionstests durchzuführen, um sicherzustellen, dass die gemeldeten Probleme nicht erneut auftreten. Bitte teilen Sie uns mit, wenn Sie nicht möchten, dass Ihre Dateien an einem dieser Orte bearbeitet und heruntergeladen werden.
Informationen über die Datenverarbeitung durch Dritte und eventuelle Übermittlungen ins Ausland finden Sie in Abschnitt 4 dieser Datenschutzrichtlinie.
2.3 Marketing und Newsletters
PDF Tools AG bearbeitet die ihr von Kunden mündlich, schriftlich oder elektronisch zur Verfügung gestellten Daten auch zu Marketingzwecken. Dies dient der persönlichen Beratung des Kunden, der Erstellung von auf die Kundenbedürfnisse zugeschnittenen Offerten für Produkte und Dienstleistungen der PDF Tools AG, dem Versand eines Newsletters und der Verbesserung der Dienstleistungen der PDF Tools AG.
PDF Tools AG bearbeitet zu Marketingzwecken folgende Kategorien von Personendaten: Identifikations- und Kontaktdaten (Name, Vorname, Telefonnummer, Postadresse, E-Mail-Adresse, Sprache), Vertragsdaten (Datum, Inhalt, Laufzeit), Interaktionsdaten und Daten über Kundenwünsche.
PDF Tools bietet einen Newsletter an, den Kunden durch Angabe einer gültigen E-Mail-Adresse abonnieren können. Außer der E-Mail-Adresse, dem Namen, dem Nachnamen, der Anrede und der Sprache werden keine weiteren personenbezogenen Daten für den Versand des Newsletters erhoben. Wenn Sie den Newsletter nicht mehr erhalten möchten, können Sie ihn abbestellen, indem Sie im Newsletter auf "NewsFlash abbestellen" klicken und dann das Formular zum Abbestellen des NewsFlash ausfüllen. Sie können den Newsletter auch wieder abbestellen, indem Sie eine E-Mail an pdfsales@pdf-tools.com. Wenn Sie sich abgemeldet haben, werden Sie den Newsletter nicht mehr erhalten.
Sie können der Verarbeitung Ihrer personenbezogenen Daten zu Marketingzwecken mit Wirkung für die Zukunft schriftlich widersprechen, entweder allgemein oder für bestimmte Kanäle. Wenn Sie uns eine solche Erklärung zukommen lassen, werden wir Sie nicht mehr persönlich zu Marketingzwecken kontaktieren. Wenn Sie jedoch einen oder mehrere gültige Dienste in Anspruch nehmen, verbleiben Ihre Daten in der Datenbank von PDF Tools, um die Dienste zu erbringen und Transaktionen durchzuführen.
Sie können dem Erhalt von Marketingmaterial widersprechen, indem Sie eine E-Mail an folgende Adresse senden pdfsales@pdf-tools.com.
Where the GDPR applies, the relevant legal ground is Article 6 (1)(a) (consent provided when subscribing to the newsletter) and Article 6 (1a and f) (consent or legitimate interests in the processing of data for marketing purposes).
Our marketing emails may contain a web beacon, 1x1 pixel (tracking pixel), or similar technical tools. A web beacon is an invisible graphic that is linked to the user ID of the respective subscriber. For each marketing email sent, we receive information about which email addresses it was successfully delivered to, which email addresses have not yet received the marketing email, and which email addresses the delivery has failed for. It is also shown which email addresses have opened the marketing email and for how long, as well as which links have been clicked. Finally, we also receive information about subscribers who have unsubscribed from the mailing list. We use this data for statistical purposes and to optimize the frequency and timing of email delivery, as well as the structure and content of the marketing emails. This allows us to tailor the information better and offers in our marketing emails to the individual interests of the recipients.
The web beacon is deleted when you delete the marketing email. You can prevent the use of web beacons in our marketing emails by adjusting the settings of your email program so that HTML is not displayed in messages. You can find information on how to configure this setting in the help documentation of your email software application, e.g. here for Microsoft Outlook.
By subscribing to the marketing emails, you also consent to the statistical analysis of user behavior for the purpose of optimizing and customizing the marketing emails.
We use HubSpot for sending marketing emails. Therefore, your data may be stored in a database of HubSpot, which may allow them to access your data if necessary for providing the software and supporting its use. Information about data processing by third parties and any transfer abroad can be found in section 4 of this Privacy Policy.
Wenn eine eindeutige Identifizierung Ihrer Person möglich ist, speichern und verknüpfen wir die in dieser Datenschutzerklärung beschriebenen Daten, d.h. Ihre persönlichen Informationen, Kontaktangaben, Vertragsdaten und Ihr Surfverhalten auf unserer Website in einer zentralen Datenbank. Dies ermöglicht eine effiziente Verwaltung der Kundendaten, erlaubt uns eine angemessene Bearbeitung Ihrer Anfragen und erleichtert die effiziente Erbringung der von Ihnen angeforderten Dienstleistungen sowie die Erfüllung der damit verbundenen Verträge.
4. Weitergabe von personenbezogenen Daten Where the GDPR applies, the legal basis for this data processing is our legitimate interest within the meaning of Article 6 (1)(f) of the GDPR in the efficient management of user data.
We also analyze this data to further develop our products and services based on your needs and to provide you with the most relevant information and offers. We also use methods that predict possible interests and future orders based on your use of our website.
Where the GDPR applies, the legal basis for this data processing is our legitimate interest within the meaning of Article 6 (1)(f) in carrying out marketing activities.
For the central storage and analysis of data in the CRM system, we use a software application provided by HubSpot, Inc., Dublin (European HQ), Ground Floor, Two Dockland Central Guild Street, Dublin 1. Therefore, your data may be stored in their database, which may allow HubSpot to access your data if this is necessary for providing the software and supporting its use. Information about data processing by third parties and any transfer abroad can be found in section 4 of this Privacy Policy. Further information about data processing by HubSpot can be found at here.
4.1 Weitergabe an Dritte und Zugriff durch Dritte Disclosure of personal data
Alle Daten werden von PDF Tools elektronisch gespeichert
All data is stored by PDF Tools electronically on internal servers located in Switzerland.
The personal data collected by Google Analytics is stored on Google servers. Without the support of other companies, we would not be able to provide our products and services in the desired form. To use the services of these companies, it is necessary to share your personal data with these companies to a certain extent. A disclosure of data is limited to selected third-party service providers and only to the extent necessary for the optimal provision of our services. Various third-party service providers are explicitly mentioned in this Privacy Policy. Other third parties include the following service providers:
HelpSpot operated by UserScape, Inc, UserScape, 2600 South Road, Ste 44-175, Poughkeepsie, NY 12601. For more information about data processing in connection with HelpSpot, see here.
HubSpot operated by HubSpot, Inc., Dublin (European HQ), Ground Floor, Two Dockland Central Guild Street, Dublin 1. For more information about data processing in connection with Hubspot, see here.
AWS services are provided by Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855, Luxembourg. More information about the data processing by AWS can be found here.
4.2 Übermittlung personenbezogener Daten in Drittländer Furthermore, your data may be disclosed, especially to authorities, legal advisors, or debt collection agencies, if we are legally obliged to do so or if it is necessary to protect our rights, in particular to enforce claims arising from our relationship with you. Data may also be disclosed if another company intends to acquire our company or parts thereof, and such disclosure is necessary to conduct a due diligence or to complete the transaction. Your data might be transferred between our developers in Switzerland, Spain and Serbia when you request support with a specific file via HelpSpot. We ensure that an appropriate level of protection is provided, as well as appropriate safeguards. Please see more details on that in section 2.1. Where the GDPR applies, the legal basis for this data processing is (i) our legitimate interest within the meaning of Article 6 (1)(f) in protecting our rights and fulfilling our obligations, as well as (ii) the sale of our company or parts thereof, should this take place in the future.
Wir haben das Recht, Ihre personenbezogenen Daten an Dritte im Ausland zu übermitteln, wenn dies zur Durchführung der in dieser Datenschutzrichtlinie beschriebenen Datenverarbeitung erforderlich ist.
5. Recht auf Zugang, Berichtigung, Löschung und Widerspruch When making such transfers, we will ensure compliance with the applicable legal requirements for disclosing personal data to third parties. The legal provisions governing the disclosure of personal data to third parties are duly observed. The countries to which data is transmitted include those that, according to the decision of the Federal Council and the European Commission, have an adequate level of data protection (such as the member states of the EEA or, from the EU's perspective, Switzerland), as well as those countries (such as the USA) whose level of data protection is not considered adequate (see Annex 1 of the Data Protection Ordinance (DPO) and the website of the European Commission). If the country in question does not provide an adequate level of data protection, we ensure that your data is adequately protected by these companies by means of appropriate safeguards, unless an exception is specified on a case-by-case basis for the individual data processing (see Article 49 of the GDPR). Unless otherwise specified, these safeguards may be provided for by standard contractual clauses as referred to in Article 46(2)(c) of the GDPR, which can be found on the websites of the Federal Data Protection and Information Commissioner (FDPIC) and the EU Commission. If you have any questions regarding the implemented measures, please reach out to our data protection contact (see section 12).
Je nach den besonderen Umständen des Falles und Ihres Wohnsitzes können Sie einige oder alle der folgenden Rechte haben: Rights of access, of rectification, of erasure, and to object
Depending on the specific circumstances of the case and your place of residence, you may have some or all of the following rights:
to withdraw your consent to the processing of Your Personal Data at any time. As a result, we may no longer process Your Personal Data based on the consent. But the withdrawal of your consent has no effect on the lawfulness of processing before the withdrawal;
to access the personal data processed by us and/or request copies of this data. In particular, you can obtain information about the purposes of processing, categories of personal data, categories of recipients to whom your data has been or will be disclosed, planned retention period, and origin of your data if it was not collected directly from you;
to request the rectification/correction, erasure, or restriction of processing of Your Personal Data;
to request Your Personal Data, which you have provided to us, in a structured, commonly used, and machine-readable format and to transmit this data to another controller. You may also ask us to directly transmit this data to another controller, where technically feasible;
to object to the processing of Your Personal Data on grounds relating to your particular situation, if we process Your Personal Data based on our legitimate interests. You may also object to the processing of Your Personal Data for direct marketing purposes at any time;
to obtain information of the possibility of denying consent to the data processing and the consequences of the denial;
to oppose the processing grounded on a legal basis other than consent;
to request review, by a natural person, of decisions taken solely on the basis of automated processing of personal data that affects their interests, including decisions intended to define their personal, professional, consumer or credit profile or aspects of their personality.
6 Technische und organisatorische Sicherheitsmaßnahmencontact@pdftools.com. In addition, every data subject has the right to enforce their rights in court or to lodge a complaint with the competent data protection authority.
Wir treffen angemessene technische und organisatorische Sicherheitsmaßnahmen, um Ihre persönlichen Daten zu schützen.
7 Kekse
Kurz gefasst: Wir können notwendige Cookies ohne Ihre Zustimmung oder für funktionale und analytische oder werbebezogene Zwecke verwenden, wenn Sie dem zustimmen.
In brief: We may use necessary cookies without your consent, or for functional and analytical or advertising-related purposes, if you consent to this.
A cookie is a small piece of data placed on your computer’s hard drive that permits identifying a specific device or browser. We may place our own cookies (first-party cookies) or third-party services integrated on our website may place cookies on your device (third-party cookies). Cookies may typically process personal data, such as your IP address, device information, date and time of your visit to our website, information on your activities on our website, settings you make when visiting our website, and unique identification numbers. There are different types of cookies, such as session cookies (which expire at the end of your browsing session) or persistent cookies (which are stored on your device for a longer period of time and between sessions and can enable the entity that placed the cookie to recognize your device or browser between sessions).
Most internet browsers accept cookies automatically. However, when accessing our website, we ask for your consent to the use of non-essential cookies, especially for the use of cookies from third parties for marketing purposes. You can adjust your preferences for cookies by using the corresponding buttons in the cookie banner. Details regarding the services and data processing associated with each cookie can be found within the cookie banner and in the following sections of this Privacy Policy.
You may also be able to configure your browser to prevent cookies from being stored on your computer or receive a notification whenever a new cookie is being sent. On the following pages, you will find instructions on how to configure cookie settings for selected browsers:
Disabling cookies may prevent you from using all the features of our website.
7.1 Cookies für funktionale Zwecke
Wir verwenden Cookies oder ähnliche Technologien, die technisch notwendig sind, um unsere Website zu betreiben oder ihre grundlegenden Funktionen bereitzustellen und Sie eingeloggt zu halten (wenn Sie dies wünschen).
7.2 Cookies für analytische Zwecke These cookies allow us to operate our site, maintain its security, and provide its key functions. We process Your Personal Data to provide our website to you (Art. 6 (1)(b) of the GDPR) and based on our legitimate interest to ensure its security, a smooth user experience, and smooth access to these key functions (Art. 6 (1)(f) of the GDPR).
Wir verwenden Cookies oder ähnliche Technologien, um Ihre Nutzung unserer Website besser zu verstehen.
7.3 Cookies für Personalisierung und Werbezwecke For example, they help us track the number of visitors to our website and see how users move around our website. This helps us improve the way our website works, for example, by ensuring that users can find what they are looking for. Some of these cookies may be placed by third-party providers. We only place these cookies with your consent (Art. 6 (1)(f) of the GDPR).
Wir verwenden Cookies oder ähnliche Technologien, um Ihren Besuch auf unserer Website, die von Ihnen besuchten Seiten und die Links, denen Sie folgen, zu erfassen.
7.4 Log-File-Daten We may use this information based on your consent (Art. 6 (1)(f) of the GDPR) and will process it to evaluate your preferences to make our website and the advertisements we display more relevant for you. We may also share this information with third parties. Some of these cookies may track your movements on other websites.
Wenn Sie unsere Website besuchen, speichern unsere eigenen On-Premise-Server an unserem Hauptsitz in Zürich, Schweiz, sowie die Server unseres Hosting-Providers Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855, Luxemburg (an die alle Website-Anfragen über Microsoft Azure geleitet werden), vorübergehend jeden Zugriff in einer Protokolldatei.
When you visit our website, our own on-premise servers located at our headquarters in Zurich, Switzerland, as well as the servers of our hosting provider Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855, Luxembourg (to which all website requests are rooted via Microsoft Azure), temporarily store every access in a log file. The following data is collected without your intervention and stored by us until automatically deleted:
IP address of the requesting computer;
date and time of access;
name and URL of the accessed file;
website from which the access was made, if applicable, with the search word used;
operating system of your computer and the browser you are using (including type, version, and language setting); and
device type in case of access from mobile phones;
8. Anbieter von Website-Funktionen
In case of an attack on the network infrastructure of the website or suspicion of other unauthorised or improper use of the website, the IP address and other data will be analysed for clarification and defence purposes; if necessary, they may be used in civil or criminal proceedings for the identification of the respective user.
The legal basis for this data processing is our legitimate interest within the meaning of Article 6 (1)(f) of the GDPR in the purposes described above.
8.1 HubSpot Website functionality providers
Einige der Kontaktformulare auf unserer Website werden von HubSpot (HubSpot, Inc., Dublin (European HQ), Ground Floor, Two Dockland Central Guild Street, Dublin 1) bereitgestellt.
8.2 Google reCAPTCHA If a user fills out such a contact form, HubSpot will create a contact record. We use this service for efficient contact management based on our legitimate interests (Art. 6 (1)(f) of the GDPR). The data is retained at least for the duration of the customer relationship. The transfer of Your Personal Data to HubSpot is based on our data processing agreement (in connection with Art. 28 of the GDPR / Art. 9 of the FADP).
Wir verwenden auf unserer Website den von Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, bereitgestellten reCAPTCHA-Dienst.
We use the reCAPTCHA service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland on our website. This is a security service that helps us distinguish whether data inputs on our website (e.g. into contact forms or when opening a URL) are made by an individual or by automated means. The purpose of reCAPTCHA is to block automated requests, spam, or other malicious traffic to our website. Google will process Your Personal Data (e.g. IP address, input rates, time spent on a specific site, and movements on the site) to evaluate the website traffic as part of this product. Our use of Google reCAPTCHA is to protect our website against spam and malicious traffic in order to ensure its security. We use Google reCAPTCHA to protect our website against spam and malicious traffic based on our legitimate interests (Art. 6 (1)(f) of the GDPR). The data is retained for the duration of the session, while the verification token lasts only for 2 minutes.
In providing Google reCAPTCHA, Google acts as a data controller for Google Ads and may process Your Personal Data for other purposes. We have no control over the data that Google collects or the extent of the data collected by Google. We also have no knowledge of the content of the data transmitted to Google. For details about Google’s data processing, please refer to https://policies.google.com/privacy.
Zum Zwecke der Anpassung und kontinuierlichen Optimierung unserer Website nutzen wir die unten aufgeführten Webanalysedienste. In diesem Zusammenhang werden pseudonymisierte Nutzungsprofile erstellt und Cookies verwendet (siehe auch Abschnitt 7).
For the purpose of customizing and continuously optimizing our website, we use the web analytics services listed below. In this context, pseudonymised usage profiles are created, and cookies are used (please also see section 7). The information generated by the cookie regarding your use of our website is usually transmitted to a server of the service provider, where it is stored and processed, together with the Log File Data mentioned in section 7.4. This may also result in a transfer to servers abroad, e.g., the USA (for information on the absence of an adequate level of data protection and the proposed safeguards, see section 4.2). Through the data processing, we obtain, among others, the following information:
navigation path followed by a visitor on the site (including content viewed, products selected or purchased, or services booked);
time spent on the website or specific page;
the specific page from which the website is left;
the country, region, or city from where an access is made;
end device (type, version, colour depth, resolution, width, and height of the browser window); and
returning or new visitor.
9.1 Google Analytics For these processing activities, we and the providers may be considered joint controllers in terms of data protection to a certain extent.
Regarding the further processing of the data by the respective provider as the (sole) controller, including any potential disclosure of this information to third parties, such as authorities due to national legal regulations, please refer to the respective privacy policy of the provider.
Wir verwenden auf unserer Website Google Analytics, das von Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland) bereitgestellt wird.
9.3 Hubspot-Analytik Its purpose is to analyze user behavior and, based on the results, help us make decisions relating to product and marketing optimization. Google will process Your Personal Data (IP address, online identifiers, device identifiers, and device information, e.g. browser type, version, device type, user behavior, e.g. pages visited, session duration, use of specific website functions, e-commerce activity) to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage.
Contrary to the description in the general section above, IP addresses are not logged or stored in Google Analytics (in the version used here, "Google Analytics 4"). For accesses originating from the EU, IP address data is only used to derive location data and is immediately deleted thereafter. When collecting measurement data in Google Analytics, all IP searches take place on EU-based servers before the traffic is forwarded to Analytics servers for processing. Google Analytics utilizes regional data centers. When connecting to the nearest available Google data center in Google Analytics, the measurement data is sent to Analytics via an encrypted HTTPS connection. In these centers, the data is further encrypted before being forwarded to Analytics' processing servers and made available on the platform. The most suitable local data center is determined based on the IP addresses. This may also result in a transfer of data to servers abroad, e.g., the USA (for information on the absence of an adequate level of data protection and the proposed safeguards, see section 4.2).
Google Analytics uses cookies for data processing. You can consent to the processing of Your Personal Data by Google Analytics (Art. 6 (1)(f) of the GDPR) and/or prevent it/withdraw your consent at any time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website. Google will anonymize Your Personal Data 14 months after your last activity, provided there is no legal obligation to store it for a longer period.
The transfer of Your Personal Data to Google is based on our data processing agreement (in connection with Art. 28 of the GDPR / Art. 9 of the FADP). Google may process personal data outside the EU/EEA. We safeguarded the transfer of personal data via standard contractual clauses (see section 4.2 above). Users can also prevent the collection of data related to their website usage (including IP address) generated by the cookie as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Wir verwenden HubSpot Analytics, einen von HubSpot (HubSpot, Inc., European HQ, Two Dockland Central Guild Street, Dublin 1) bereitgestellten Dienst, um zu analysieren, wie Besucher unsere Website nutzen.
9.4 Posthog HubSpot processes Your Personal Data, such as your IP address, your location, information on your device and browser, and information on the pages you visited including date and time of each visit. We use this information to improve our services, our website and its functionalities, and for targeted marketing.
For data collection, HubSpot places a cookie on your device (see section 7 above for further information). You can consent to the processing of Your Personal Data by HubSpot (Art. 6 (1)(f) of the GDPR) and/or prevent it/withdraw your consent at any given time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website. HubSpot uses this data to provide us with aggregated reports on the use of the pages of our website. Most of the cookies used for this purpose expire when a session is closed; however, one of them remains and expires within two years.
Please note that if you consent to data processing for HubSpot Analytics, HubSpot may associate information from your previous page visits with your contact record that has been created based on contact forms provided by HubSpot on our website with the help of the cookies that have been placed on your device. This will enable us to see information on past visits to our site within your contact record. Your consent is the legal basis for our use of HubSpot Analytics (Art. 6 (1)(f) of the GDPR). The transfer of Your Personal Data to HubSpot is governed by our data processing agreement (in connection with Art. 28 of the GDPR / Art. 9 of the FADP).
Wir nutzen Dienste von PostHog, um das Nutzerverhalten und die Benutzerfreundlichkeit unserer Website zu analysieren und zu optimieren.
9.5 NextRoll The services are offered by PostHog Inc, 965 Mission Street, San Francisco, CA 94103 USA. PostHog may record and repeat your user behavior on our website. This permits Posthog to understand the behavior of the users on our website so that we can adapt and improve our services and website offering. Posthog creates detailed reports about the user activities on our website and identifies user segments. The storage of this data by Posthog is timely limited and the data will only be processed for the above-mentioned purposes. You can find further information under https://posthog.com/privacy.
You can consent to the processing of your personal data by Posthog (Art. 6 (1)(f) of the GDPR) and/or prevent it/withdraw your consent at any given time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website.
The transfer of your personal data to Posthog is governed by our data processing agreement (in connection with Art. 28 of the GDPR / Art. 9 of the FADP). Posthog may process personal data outside the EU/EEA. We safeguarded the transfer of personal data via standard contractual clauses (see section 4.2 above).
Unsere Website verwendet Technologien von Drittanbietern wie NextRoll, Inc. (ehemals AdRoll, Inc.) mit Sitz in 201 California St Floor 5, Suite 500, San Francisco, CA 94111, United States ("NextRoll"), um uns dabei zu helfen, Ihr Gerät zu erkennen und zu verstehen, wie Sie unsere Website(s) nutzen, damit wir unsere Dienstleistungen verbessern können, um Ihre Interessen zu berücksichtigen und Ihnen Werbung über Produkte und/oder Dienstleistungen zukommen zu lassen, die für Sie wahrscheinlich von größerem Interesse sein werden.
10. Werbebezogene Anbieter To read more about the technologies used by NextRoll and their cross-device capabilities please refer to NextRoll’s Privacy Notice, see here.
Wir nutzen die Dienste verschiedener Unternehmen, um Ihnen interessante Angebote online zur Verfügung zu stellen. Dabei wird Ihr Nutzerverhalten auf unserer Website und Websites anderer Anbieter analysiert, um Ihnen anschließend individuell auf Sie zugeschnittene Online-Werbung zeigen zu können.
We use services of various companies to provide you with interesting offers online. In the process of doing this, your user behavior on our website and websites of other providers is analyzed in order to subsequently be able to show you online advertising that is individually tailored to you.
Most technologies for tracking your user behavior (tracking) and displaying targeted advertising (targeting) utilize cookies (see also section 7), which allow your browser to be recognized across different websites. Depending on the service provider, it may also be possible for you to be recognized online even when using different end devices (e.g., laptop and smartphone). This may be the case, for example, if you have registered for a service that you use with several devices.
In addition to the data already mentioned, which is collected when visiting websites (Log File Data, see section 7.4) and through the use of cookies (section 7) and which may be transmitted to the companies involved in the advertising networks, the following data, in particular, is used to select the advertising that is potentially most relevant to you:
information about you that you provided when registering or using a service from advertising partners (e.g., your gender, age group); and
user behaviour (e.g., search queries, interactions with advertisements, types of websites visited, products or services viewed and purchased, newsletters subscribed to).
10.1 Google-Anzeigen For example, after visiting our website, you may see advertisements for the products or services you have viewed when you visit other sites (Re-targeting). Depending on the amount of data, a user profile may also be created, which is automatically analyzed; the advertisements are then selected based on the information stored in the profile, such as belonging to certain demographic segments or potential interests or behaviors. These advertisements may be displayed to you on various channels, including our website or app (as part of on- and in-app marketing), as well as advertising placements provided through the online advertising networks we use, such as Google.
The data may then be analyzed for the purpose of settlement with the service provider, as well as for evaluating the effectiveness of advertising measures in order to better understand the needs of our users and customers and to improve future campaigns. This may also include information that the performance of an action (e.g., visiting certain sections of our website or submitting information) can be attributed to a specific advertising. We also receive from service providers aggregated reports of advertisement activity and information on how users interact with our website and advertisements.
a) Konversionsverfolgung
a) Conversion Tracking
We use Google Ads Conversion Tracking offered by Google as well as Google Ad Manager (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. We use this service to determine how successful our advertisements through the Google marketing network are (so-called Google Ads) based on the display of the advertisements and clicks by users. This service makes our advertisements more interesting for you and improves our marketing campaigns.
To enable this service, Google places a conversion tracking cookie on your computer (for further information on cookies see section 7 above). You can consent to the processing of Your Personal Data by Google (Art. 6 (1)(f) of the GDPR) and/or prevent it/withdraw your consent at any given time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website.
The cookie expires within 90 days after visiting our website. It enables Google to recognize your internet browser and captures the unique cookie ID, the number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), and opt-out information (ads that the user no longer wishes to be addressed with). If you visit our website before the cookie expires, we and Google can recognize you, for example, if you click on an ad for our services and are redirected to our website. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information.
b) Google Ads Remarketing
Google fungiert als Datenverantwortlicher für Google Ads und kann Ihre personenbezogenen Daten für andere Zwecke verarbeiten. Wir haben keine Kontrolle über die von Google gesammelten Daten oder den Umfang der von Google gesammelten Daten. Wir haben auch keine Kenntnis vom Inhalt der an Google übermittelten Daten.
To enable this service, Google places a cookie on your computer (for further information on cookies see section 7 above). You can consent to the processing of Your Personal Data by Google (Art. 6 (1)(f) of the GDPR) and/or prevent it/withdraw your consent at any given time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website.
This cookie expires 180 days after visiting our website. Google uses this cookie to analyze how you interact with Google Ads on our website and on other websites to present you relevant advertisements.
c) General information on Google Ads
Google acts as a data controller for Google Ads and may process Your Personal Data for other purposes. We have no control over the data that Google collects or the extent of the data collected by Google. We also have no knowledge of the content of the data transmitted to Google. For details about Google’s data processing, please refer to: https://policies.google.com/privacy. Google may process personal data outside the EU/EEA. We safeguarded the transfer of personal data via standard contractual clauses (see section 4.2 above).
10.2 LinkedIn (LinkedIn Insights Tag)
Wir verwenden das LinkedIn Insight Tag (bereitgestellt von LinkedIn, LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland) auf unserer Website.
10.3 Microsoft Werbung We use this function to capture visits of LinkedIn users to our website in order to track conversions from LinkedIn (i.e. if users came to our website based on our LinkedIn advertisements or articles) to track retargeting of our website visitors to LinkedIn. For this purpose, LinkedIn collects Your Personal Data (IP address, URL referrer, device and browser characteristics, timestamp, and events, such as page views).
LinkedIn places a cookie to capture Your Personal Data (see section 7 above for further information). You can consent to the processing of Your Personal Data by LinkedIn (Art. 6 (1)(f) of the GDPR) or prevent it or withdraw your consent at any given time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website.
The cookie expires within 6 months from the last visit to our website. We will receive aggregated reports about our audience and LinkedIn advertisement performance from LinkedIn. We use this information to evaluate the quality of interaction of our audience on LinkedIn with our website and services.
The transfer of Your Personal Data to LinkedIn for the aforementioned purposes is based on our data processing agreement (in connection with Art. 28 of the GDPR / Art. 9 of the FADP). LinkedIn may process personal data outside the EU/EEA. We safeguarded the transfer of personal data via standard contractual clauses (see section 4.2 above).
a) Konversionsverfolgung
10.4 Google Marketing Platform (ehemals Google DoubleClick)
Diese Website benutzt DoubleClick von Google Marketing Platform, einen Dienst, der von Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Irland, bereitgestellt wird.
11. Soziale Medien In doing so, a pseudonymous identification number (ID) is assigned to your browser or device in order to verify which ads were displayed in your browser and which ads were viewed. This can improve campaign performance or, for example, prevent you from seeing the same ad more than once. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later uses the same browser to visit the advertiser's website and make a purchase.
You can consent to the processing of your personal data by Google (Art. 6 (1) of the GDPR) and/or prevent it/withdraw your consent at any given time through our cookie banner. To withdraw your consent, go to the cookie settings at the bottom of our website. This cookie expires 180 days after visiting our website.
Due to the technology used, your browser automatically sets up a direct connection with the servers of Google. Google acts as a data controller and may process your personal data for other purposes. We have no control over the data that Google collects or the extent of the data collected by Google. We also have no knowledge of the content of the data transmitted to Google.
For details about Google’s data processing, please refer to: https://policies.google.com/privacy. We inform you therefore to the best of our knowledge: Google receives the information that you have accessed the section of our website where the cookies are placed or that you have clicked on an ad of us. In case that you are registered with a service of Google at that moment, Google can allocate your visit or access to your Google account. Even when you are not registered, it is not entirely excluded that the provider can find out your IP-address and store it. It can also not entirely be excluded that data is transferred to Google LLC in the USA. Google may process personal data outside the EU/EEA. We safeguarded the transfer of personal data via standard contractual clauses (see section 4.2 above).
11.1 Plugins Social Media
Auf unserer Website können Sie Social Media Plugins der folgenden Anbieter verwenden:
On our website, you can use social media plugins from the following providers:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, Privacy Policy;
Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland, Privacy Policy;
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, Privacy Policy.
11.2 Profil der sozialen Medien The social media plugins help us to increase the visibility of our content on social networks, thereby contributing to better marketing.
The content of the plugin is transmitted directly from the social network to your browser and integrated into the website. As a result, the respective provider receives information that your browser has accessed the corresponding page of our website, even if you do not have an account with that social network or are not currently logged in to it. This information (including your IP address) is transmitted from your browser directly to a server of the provider (usually located in the USA) and stored there (for information on the absence of an adequate level of data protection and the proposed safeguards, see section 4.2). We have no influence on the scope of data collected by the provider through the plugin, although from a data protection perspective, we may be considered joint controllers with the providers up to a certain extent.
If you are logged into the social network, it can assign your visit to our website directly to your user account. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there. The information (e.g., that you like a product or service from us) may also be published on the social network and displayed to other users of the social network. The provider of the social network may use this information for the purpose of displaying advertisements and tailoring the respective offering to your needs. For this purpose, usage, interest, and relationship profiles may be created, e.g,. to evaluate your use of our website with regard to the advertisements displayed to you on the social network, to inform other users about your activities on our website, and to provide other services associated with the use of the social network. The purpose and scope of the data collection, further processing and use of the data by the providers of the social networks, as well as your rights in this regard and options for protecting your privacy can be found directly in the privacy policies of the respective providers.
If you do not want the provider of the social network to associate the data collected through our website with your user account, you must log out of the social network before activating the plugins. The legal basis for the described data processing is your consent within the meaning of Article 6 (1)(a) of the GDPR. You can withdraw your consent at any time by notifying the plugin provider in accordance with the instructions provided in its privacy policy.
Unsere Website enthält Links zu unseren Profilen in den sozialen Netzwerken der folgenden Anbieter:
Our website contains links to our profiles on the social networks of the following providers:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, Privacy Policy;
Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland, Privacy Policy;
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, Privacy Policy.
12. Kontakt As a result, the social network receives information that you have visited our website with your IP address and clicked on the link. This may also involve the transfer of data to servers abroad, e.g., in the USA (for information on the absence of an adequate level of data protection and the proposed safeguards, see section 4.2).
If you click on a link to a social network while you are logged into your user account on that social network, the content of our website can be associated with your profile, allowing the social network to directly link your visit to our website to your account. If you want to prevent this, please log out of your account before clicking on the respective links. A connection between your access to our website and your user account will always be established if you log in to the respective social network after clicking on the link.
In addition, we receive data from you and the platforms when you come into contact with us via our social media profile directly (e.g., when you communicate with us, comment on our content or visit our profiles). At the same time, the platforms evaluate your use of our profile and link this data with other data about you known to the platforms (e.g., about your behavior and preferences). The platforms also process this data for their own purposes on their own responsibility, in particular for marketing and market research purposes (e.g. to personalize advertising) and to control their platforms (e.g. which content they show you). Content you publish yourself (e.g., comments on an announcement) may be redistributed by us (e.g., in our advertising on the Platform or elsewhere). We or the operators of the platforms may also delete or restrict content from or to you in accordance with the usage guidelines (e.g. inappropriate comments). Please read the data privacy notices of the platform provider to receive additional information regarding the data processing by the platform provider. There you will find information about where the data is processed by the platform provider, which rights you have as data subject and how you can enforce them.
We ourselves process this data to design our social media profiles user-friendly, to continuously optimize our social media profiles, and to communicate with the users of our social media profiles in a personalized manner. We also process the data to answer your questions and to communicate directly via the social media platform with users. Finally, we use the data to direct and optimize online marketing in our social media profile.
The legal basis for any data processing attributed to us is our legitimate interest within the meaning of Article 6 (1)(f) of the GDPR in the use and promotion of our social media profiles and the consent provided by the users of the social media profile according to Article 6 (1)(a) of the GDPR.
Wenn Sie Fragen haben, können Sie uns unter der folgenden Adresse erreichen: Contact
If you have any questions, you can contact us at the following address:
Postal address: PDF Tools AG, Steinstrasse 21, 8003 Zurich
Last updated: 01.09.2025